Personalizacja polityki w świetle wyników badania opinii publicznej. Przegląd wybranych badań
Personalization of politics in the light of the results of public opinion polls. Overview of selected studies

Summary/Abstract: In parliamentary democracies a tendency to show policy in a more personalized way has revealed. Although such a process actually takes places so much the criteria based on which voters make decisions on voting they are not clear. You can assume that voters more susceptible to the personalization process will make a decision based on nonpolitical characteristics of the leader. Is it certain, that on the basis of a superficial assessment image of the leader they make the right choice? During the voting – do we also take more rational criteria such as the power to solve important problems or leadership abilities?

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