METAPHOR, DISCOURSE, CREATIVITY
METAPHOR, DISCOURSE, CREATIVITY
Author(s): Zoltán KövecsesSubject(s): Language and Literature Studies
Published by: Editura Universităţii de Vest din Timişoara / Diacritic Timisoara
Keywords: context; context-induced metaphor; metaphor; metaphorical creativity
Summary/Abstract: In the ‘standard’ view of conceptual metaphors (Lakoff and Johnson 1980, Kövecses 2002), metaphorical creativity arises from the cognitive processes of extending, elaborating, questioning, and combining conceptual content in the source domain (Lakoff and Turner 1989). I will propose that such cases constitute only a part of our metaphorcal creativity. An equally important and common set of cases is comprised by ‘context-induced’ metaphors; five such types will be discussed, which have not been investigated systematically so far, though they seem to form a large part of our metaphorical creativity.
Journal: B.A.S. British and American Studies
- Issue Year: 2011
- Issue No: 17
- Page Range: 261-279
- Page Count: 19
- Language: English