Medialny obraz świata i środki go tworzące
The media image of the world and means forming it

Summary/Abstract: The aim of an article is a characteristic of a concept “the media image of the world” and analysis of its components. The first part of this text explains an idea of “the media image of the world”. Furthermore, the ways of making it are shortly characterized chronologically. The first of them is the usage of topos. The terms of the media discourse and the way they are showed are shared. The next part of that article presents the usage of 3 levels of persuasion: etos, patos and logos. Another issue presented is a problem of manipulation in media image of the world. What is more, the article introduces relations between media and linguistic image of the world. In that context some components which create the linguistic image of the world are presented, which are the metaphors, phrasemes and tags.

• Details
• Contents