MANAGEMENTUL RELAŢIILOR CU CLIENŢII – ELEMENTE GENERALE ŞI CARACTERISTICI SPECIFICE ALE PIEŢEI AUTOMOTIVE ROMÂNEŞTI
Customer Relationship Management – General Elements and Specific Characteristics of the Romanian Automotive Market

Summary/Abstract: More and more suppliers are counting on their clients to lower costs, improve quality, and develop innovations faster than their competitors can. Partnerships along the supply chain can lead to a precious competitive advantage. This article is presenting customer relationship techniques applied in the Romanian automotive market. The described rules for successful partnerships are: 1) understand how your client works 2) Turn clients’ rivalry into opportunity 3) Supervise your client 4) Develop client’s technical capabilities 5) Share information intensively but selectively 6) Conduct joint improvement activities. Results of the above techniques are presented.

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