„Подсилена реалност“ в маркетинга
“Augmented Reality” and Marketing

Summary/Abstract: The following article summarizes the results of a study of the applications of augmented reality in marketing, and emphasizes the importance and necessity of using this technology in the field. Augmented reality is viewed in the context of the “experiential marketing.” Some examples for the application of the new technology, as well as problems and doubts which arise along with it, are presented and analyzed.

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