DESIGN AS AN INTEGRAL ELEMENT OF PRODUCT DEVELOPMENT
DESIGN AS AN INTEGRAL ELEMENT OF PRODUCT DEVELOPMENT

Summary/Abstract: Considering the very wide range of areas in which the design is present (industrial products, architecture, furniture, fashion, textile, web design, graphic design, etc.) a great importance of design is also expressed, which is always interpreted in the context of some specific application areas. In the innovation and design of special interest is the definition and the role of design in the innovation process, i.e., creation, or more precisely, design objects for everyday use, especially those that are produced in large batches, so industrial. The design can be viewed as a new multidisciplinary activity, that relies not just on science but largely, if not predominantly, on the creativity and art. Thus, one of the instruments for realization of new needs, and therefore profits, is design. The development of design and its increasing importance is economically conditioned, so the basic demand with which the design is facing today is actually the money. This paper is an attempt to emphasize the importance of design as a component of the process of product innovation, because compared to competing products it represents an element of differentiation and an important source for obtaining and maintaining the market advantage.

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