Brendiranje i brend kao faktor konkurentske prednosti
Branding And Brand As A Factor Of Competitive Advantage

Summary/Abstract: Exploring a variety of theoretical knowledge, we find definitions that are based on the stand of the world's leading marketing experts, who point out that the basic functions of marketing is just brand building. Construction, consolidation and expansion of the brand needed the dimensions of clarity, consistency and leadership, custom environments, with special emphasis on the competitive advantages of technology and establishing its leadership position in the market. Referring to the relevant literature, encompasses the complete production of branding strategy, starting from generalized branding strategy that defined as the most powerful instrument of communication, specialty that are based on the definitions that the key to the success of achieving competitive advantage and establish a leading position in the market, to the individual that explore basic elements of branding strategies and their impact on business of the company, their productivity and influence on the minds of final consumers.

• Details
• Contents