Етиката в рекламата и ПР – предпоставка за устойчив растеж
Ethics in Advertising and Public Relations - a Prerequisite for Sustainable Growth
Author(s): Alexander ChristovSubject(s): Communication studies, Marketing / Advertising
Published by: Нов български университет
Keywords: advertising; PR; ethical code; marketing communications;
Summary/Abstract: In the publication "Ethics in Advertising and Public Relations - a Prerequisite for Sustainable Growth" by Assis. Prof. Alexander Christov, PhD was examined and studied the impact of respect for ethical principles in advertising and PR on long-term relationships with customers and hence - the achievement of sustainable growth of the company. It advocated the position that in many cases self-regulation mechanisms in the field of marketing communications are more effective than legislative regulation.
Journal: Годишник на департамент "Масови комуникации"
- Issue Year: 20/2015
- Issue No: 1
- Page Range: 156-163
- Page Count: 8
- Language: Bulgarian
