Analiza roli gazet samorządowych w okresie sprawowania władzy i podczas kampanii wyborczej
ANALIZA ROLI GAZET SAMORZĄDOWYCH W OKRESIE SPRAWOWANIA WŁADZY I PODCZAS KAMPANII WYBORCZEJ

Summary/Abstract: Municipal newspapers are published directly by city halls or by municipal companies established especially for thispurpose. The paper is devoted to an analysis of the role played by such newspapers in a city with poviat rights duringa mayor’s term in office and during an election campaign. The text presents the results of comparative research of thecontent of municipal newspapers issued in the years 2013 and 2014 (during the last election campaign). Standardizedinterviews have also been made with editors of selected media for the purposes of the research.The main research findings include the role that local-government papers play during a mayor’s term in office andthe ways they change their role in the election campaigns of current mayors of cities with poviat rights, and the waythe space for public debate is shaped on the local level. An important conclusion from the research is that informationpublished in local-government media is not always reliable and objective, and that elements of propaganda and nativeadvertising are used in them.The analysis provides input into the discussion on the need for media published by the local government that hasbeen carried out for many years.

• Details
• Contents