Marketing Strategies and Management in Sport Clubs
Marketing Strategies and Management in Sport Clubs
Author(s): Gheorghe Jinga, Adrian IacobiniSubject(s): Economy, Sports Studies, Marketing / Advertising
Published by: Academia de Studii Economice - Centrul de Cercetare in Administratie si Servicii Publice (CCASP)
Keywords: Sports Management; School Sports Club; Selection; sports Child; Sports Marketing;
Summary/Abstract: Performance sports in Romania is in a decline that seems to no longer stop. The cause is lack of large masses of selection, but the worst cause is the high degree of sedentary young people and the growing increase of overweight in children, 14.7% girls and 8.7% boys acoording to HBSC. One solution is to change the ways of promoting juvenile sport, creating events that are presented as a "moving party", where young people come with their parents in the gym and experience a little of the secrets of every sport.
Journal: Management Research and Practice
- Issue Year: 8/2016
- Issue No: 1
- Page Range: 46-49
- Page Count: 4
- Language: English