Austrougarska jezična politika na primjeru norme Bosansko-hercegovačkih novina u prvoj godini njihova izlaženja
Austro-Hungarian Language Policy on the Example of the Bosnian-Herzegovinian Newspaper’s Linguistic Norm in the First Year of Its Publication

Summary/Abstract: The first part of the paper provides an overview of the linguistic norm of the Bosnian-Herzegovinian Newspaper, the first official newspaper published during the Austro-Hungarian rule. Insight into the language structure proves that the newspaper used the norms of the Zagreb Philological School and Croatian terminology. The usage of the Zagreb Philological School norms reveals that Bosnian-Herzegovinian press did not always use the same type of language in the period between the Turkish and Austro-Hungarian rule. The second part of the paper is focused on the Austro-Hungarian language policy and language denomination. It is obvious that the Austro-Hungarian administration did not develop clear guidelines related to the implementation of language policy. It is interesting to note that the language used in the Bosnian-Herzegovinian Newspaper was called Bosnian even though it conformed to the Zagreb Philological School norms. Other terms were also in use during the same period e.g. Croatian, Native, Native Bosnian etc.

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