THE MEDIA CULTURE OF THE YOUNG PEOPLE
THE MEDIA CULTURE OF THE YOUNG PEOPLE

Summary/Abstract: The subject of this paper’s research is the media culture of the young. Practical aim of the research is that, based on the results obtained, we can suggest adequate solutions to the issue of the media influence on communication culture and culture in general amongst the young and theoretically to determine how much do the media influence on the communication culture and development of awareness of the young on the media influence and the level of the media culture of the young. In this paper there has come to a conclusion that the tested group of teenagers, 300 of them from Novi Sad Gymnasiums, to a greatest percentage watches TV, at that the concomitant and entertainment program, that the media in Serbia promote violence and hate speech, so that the majority of them enriches their vocabulary and culture of expression using electronic media and not books. The results we have come upon confirm that the media such as are today, very negatively influence on the language culture and the culture of behaviour of the young in general.

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