Некоторые тенденции репрезентации образа Иоанна Павла II в современной российской прессе
Some tendencies in the creation of the image of John Paul II in contemporary Russian media
Author(s): Mariya ShadrinaSubject(s): Media studies
Published by: Instytut Polsko-Rosyjski
Keywords: John Paul II; image creation; communication strategies and tactics; mass media
Summary/Abstract: The author presents communication strategies used by Russian media to create positive and negative image of the Pope John Paul II. Various tactics to get specific aim were distinguished.
Journal: Rocznik Instytutu Polsko-Rosyjskiego
- Issue Year: 2012
- Issue No: 1 (2)
- Page Range: 105-117
- Page Count: 10
- Language: Russian
