Need for innovations in the publishing industry of Ukraine
Need for innovations in the publishing industry of Ukraine
Author(s): Tetiana OnysenkoSubject(s): Economy
Published by: Prague Development Center
Keywords: publishing house; book-publishing sector; classification of innovations; product and technological innovations; innovation; Ukraine;
Summary/Abstract: The successful functioning and development of the publishing enterprises requires an appropriate approach to strategy development and management of innovative potential. So, the purpose of the paper is to analyze some approaches in order to propose ways for implementing innovations in publishing industry in Ukraine.
Journal: Perspectives of Innovations, Economics and Business, PIEB
- Issue Year: 13/2013
- Issue No: 4
- Page Range: 92-98
- Page Count: 7
- Language: English
