Wybrane cechy ilościowe i jakościowe ruchu turystycznego w „Chełmskich Podziemiach Kredowych – Labirynt”
Selected quantitative and qualitative features of tourist traffic in The Chalk Undergrounds of Chełm – The Labyrinth

Summary/Abstract: This study presents results of research in selected quantitative and qualitative features of “The Chalk Undergrounds – The Labyrinth” This work made use of already existing research results from the period of 2001–2013 and primary findings obtained through a diagnostic survey during the period of 2013–2014. The conducted analyses indicate that tourist traffic underwent systematic increase in the examined period, however not in direct proportion to its inherent potential. It is actually a local product functioning as a single local tourist attraction, whereas it should be part of a renowned domestic product with a European scale of promotion. This, however, requires an application of innovative approach and appropriate management of knowledge in the process of branding.

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