Nieodpłatne audycje wyborcze w publicznym radiu jako narzędzie komunikowania polskich partii politycznych w kampaniach wyborczych
Free election broadcasts on public radio as a communication tool of polish political parties in election campaigns

Summary/Abstract: The purpose of the present paper is to show how the Polish political parties utilize free election broadcasts in the process of political communication during election campaigns. The research material was free election broadcasts aired on the Lublin Radio S.A. [PLC] during election campaigns in Poland between 2011 and 2014, the research method being content analysis and comparative analysis. The article explains the legal aspect of free election broadcasts, presents the ways of using the broadcast time by the authorized election committees as part of free election broadcasts, discusses the errors committed by election committees when preparing auditory election spots, and it shows what should be changed so that political parties could communicate more effectively with their voters through free election broadcasts on public radio.

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