Doświadczenie krajobrazu jako element różniący turystykę alternatywną i turystykę masową
A landscape as the element distinguishing alternative and mass tourism

Summary/Abstract: The article addresses the issue of difference between alternative tourism and mass tourism. In various studies, the elements quoted most frequently in this context include specificity ofthe market (e.g. individual customers lack of clear-cut seasons) types of attractions (e.g. genuine locations and events which have not been previously constructed, prepared or arranged, lowconcentration of attractions) and type of accommodation (dispersed accommodation facilities,native architectural styles), Ii turn, the author suggests two notions of experiencing landscape (distanced "being with respect to" landscape. La outside of it, and participating "being in" thelandscape) and employs them to draw a distinction between alternative and mass tourism. Theconcept of alternative tourism presupposes the latter understanding of experience, meaninga particular "processual" and "participant" notion of landscape. It is the landscape construed asa dynamic domain of life, not a picturesque view extending before the eyes of a distanced tourist, that constitutes a characteristic of alternative tourism.

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