COMMUNICATION SKILLS AS A COMPETITIVE ADVANTAGE OF SELLERS
COMMUNICATION SKILLS AS A COMPETITIVE ADVANTAGE OF SELLERS

Summary/Abstract: The aim of our paper is to draw attention to the fact that the level of expertise and professional skills represents merely a basic prerequisite for success in managerial work. While the expertise and experience have their essential role, they are not enough to achieve excellent results. Based on this fact, we have carried out our research examining the relation between the level of social skills in selected agricultural managers and their position in the management hierarchy. The level of social skills was evaluated using Riggio’s Social Skills Inventory. Our results demonstrate that communication skills constitute one of the key advantages of the sellers.

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