A Survey of the Empirical Evidence on PWYW Pricing Cover Image

A Survey of the Empirical Evidence on PWYW Pricing
A Survey of the Empirical Evidence on PWYW Pricing

Author(s): Henrik Egbert, Matthias Greiff
Subject(s): Economy, Business Economy / Management, Micro-Economics
Published by: Софийски университет »Св. Климент Охридски«
Keywords: Pay-What-You-Want; PWYW; pricing mechanism; survey; empirical studies

Summary/Abstract: A Survey of the Empirical Evidence on PWYW Pricing Abstract: We review a large number of empirical studies on Pay-What-You-Want (PWYW) pricing. We distinguish between laboratory experiments, field experiments, survey experiments and case studies. Based on this survey we identify the following two gaps in the recently flourishing literature on PWYW pricing: (1) studies on PWYW pricing for goods with high cost, and (2) studies on the long-term effects of PWYW pricing.

  • Issue Year: 2016
  • Issue No: 2
  • Page Range: 2-25
  • Page Count: 24
  • Language: English