Временните търговски обекти – различен модел на фирменa функционалност
Temporary Shops – Different Model of Corporate Functionality

Summary/Abstract: A new business pattern has appeared in the highly developed countries in the recent years. It became popular with the English word „pop-up”, and represents a different and much more flexible means of commercial realization. Unlike the conventional shop, which is firmly fixed and its aim is to achieve a stable profit level, the „pop-up“ shop is mobile and its most characteristic feature is the temporary character of its commercial activity. Depending on the company policy, it can exist for only a few days, or, recurring at regular and planned intervals, to change its location. The temporary enterprises have proved to be an effective means of realization of the company strategy, which is why they are utilized not only in the sphere of the exchange of merchandise, but also in the field of the services.

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