Issues of innovative approaches implementation to the wholesale trade enterprises
Issues of innovative approaches implementation to the wholesale trade enterprises

Summary/Abstract: The author concentrates on the issues which wholesale enterprises in Ukraine are facing while implementing innovations to their business. She analyses dynamics of the use of warehouse space by the wholesale trade enterprises in Ukraine, introduces classification of innovations to the wholesale trade business, and offers an efficiency equation of innovations implementation by the wholesaler. An approach to risk assessment of innovations in the wholesale trade business is proposed. The introduction of innovative technologies to the twenty leading distributors of selling automotive components in Kyiv and Kyiv region in 2015 was investigated. It has been found that only 11.2% of the companies provide marketing, logistics and technological innovations.

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