ВЛИЯНИЕ НА ПОЛА И ВЪЗРАСТТА ВЪРХУ ЦЕННОСТНАТА СИСТЕМА НА СЪВРЕМЕННИЯ БЪЛГАРИН
INFLUENCE OF SEX AND AGE ON THE VALUE SYSTEM OF CONTEMPORARY BULGARIAN

Summary/Abstract: The aim of the article is to reveal the influence of sex and age on the significance of value categories, dimensions and interests. The results of the study show that men attribute greater importance to values of self-enhancement and openness to change that expressed the individualistic motivation. On the contrary, the values of self-transcendence and conservatism that stand for the collectivistic motivation are more important for women. Analysis of age dynamics of value system reveals a tendency towards increase of collectivistic resp. decrease of individualistic motivation with age. An attempt to explain sex and age differences in value priorities of contemporary Bulgarian is also made.

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