PROMOTING SCHOOLS THROUGH SOCIAL MEDIA
PROMOTING SCHOOLS THROUGH SOCIAL MEDIA

Summary/Abstract: During the last years, the number of Internet and social media services users has increased both in Romania and worldwide. In terms of socio-demographic characteristics, the main category of population exposed to the new technological and digital trends is represented by the young people between 16 and 24 years. Under these circumstances, educational institutions are developing and promoting new communications channels principally based on interactivity, which keep a close link with the youth. Through social networking and social media services such as Facebook, Youtube, Twitter, Google+ and others, the schools are sharing informations of interest - from different fields, including culture - for students, teachers and parents. The aim of this article is to briefly present some general aspects regarding on ways in which schools may benefit from using social media. In the final part is presented a brief exploratory study that reveals the ways in which rural high schools in Iasi County have adapted their online communication channels into an era of digital culture development and propagation of Web 2.0.

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