Methodological approaches to determining the level of transaction costs of sales of agricultural enterprises
Methodological approaches to determining the level of transaction costs of sales of agricultural enterprises

Summary/Abstract: The effectiveness of the marketing policy of agricultural enterprises to some extent is determined by the level of transaction costs. These are the costs of organizing and servicing various types of its activities, including marketing ones. They affect the price of production, sales volumes and competitive position in the market as well as profit. Ignoring the role of transaction costs can lead to a deterioration of these indicators in the company and a reduction of economic efficiency. Today there is a trend for higher transaction costs for agricultural producers (market seeking, negotiating, contracting, etc.). The task of leadership is to take into account transaction costs at the micro level in order to identify additional reserves of efficiency of marketing of companies and find the best forms of business practices such as trading on the Internet. Elements of transaction costs depend on the direction of the company, its size and structure, specialization, types of business entity, the degree of integration with other market players, their frequency. According to the last criterion transaction costs are divided into single, relatively fixed and semi-variable. Research has established that an important role in enhancing the effectiveness of the marketing policy of agricultural enterprises depends on lowering transaction costs, based on the technique from data from operational, analytical and synthetic accounting.

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