A JOURNEY IN THE UNIVERSE OF JURNALUL COPIILOR
A JOURNEY IN THE UNIVERSE OF JURNALUL COPIILOR

Summary/Abstract: Having a long tradition among the Romanian mass-media, the childrenřs magazines had an important role in educating and shaping the readersř character, believes and behavior. The influence of the press was due to the high confidence with which those magazines were credited. Children's magazines have followed the general trend of the press, representing a reflection of the national policies. If until August 1944, the magazines dedicated to children had mostly an educational and entertaining role, after this date they were used as a manipulation and propaganda tool. From this point of view, an interesting period is that of the early years of communism, when we can notice the coexistence of the two roles Ŕ educational and political. The aim of our study is to describe the evolution of Jurnalul copiilor (The Childrenřs Journal), to highlight its particularities, and to reveal the most important topics.

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