A Study Concerning the Perspectives of Increasing the Efficiency of Online Promotion in Adults’ Education Services in Romania
A Study Concerning the Perspectives of Increasing the Efficiency of Online Promotion in Adults’ Education Services in Romania

Summary/Abstract: Today society is heading quickly towards services in the context of the abundance of information provided by the usage of ITC technologies up to the level of convenience. If in the past the marketing had to acquire data with major efforts, nowadays marketers are in the position of filtering relevant data out of the mass (the plethora of data) or obtained from the client approach process by means of new technologies. The professional adult‘s training services have experienced a quickly development in recent years in Romania and worldwide, knowing a formal recognition of their importance by the conferred legal basis. By default, these signals were given and the competition naturally appeared. By this reason, it is required an evaluation to determine the way firms are adapting to new technologies including the way of doing marketing. We deal with trained customers, increasingly busy who prefer as a search tool machine, the Internet. Our purpose is to determine which the most used promotional methods are in order to achieve the sales targeted.

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