Інноваційні підходи до управління розвитком олімпійського спорту (на прикладі маркетингової компанії олімпіади в Сочі)
Innovative approaches to control the development of Olympic sports
Author(s): V. Savchenko, V. SazonetsSubject(s): Business Economy / Management
Published by: Дніпропетровський національний університет імені Олеся Гончара
Keywords: experience; states; analysis; economic situation; Olympic sports; managers; marketing; sponsorship; innovation; Sochi 2014
Summary/Abstract: The experience is studied of the world’s leading sports and is analyzed the economicsituation in Ukraine, which has a significant impact on the operation and developmentof Olympic sports and the sports industry. The importance of optimally using funds ofsports organizations is revealed. The directions of cooperation of managers and marketers in the sport, on raising sponsorship funds for innovative approaches are considered. The experience of preparing for the Olympics in Sochi in 2014 is studied
Journal: European Journal of Management Issues
- Issue Year: 21/2013
- Issue No: 2
- Page Range: 24-32
- Page Count: 9
- Language: Ukrainian
