Петриківка як елемент брендування регіону
Petrykivka as part of the branding of the region
Author(s): T. SmirnovaSubject(s): Business Economy / Management, Marketing / Advertising
Published by: Дніпропетровський національний університет імені Олеся Гончара
Keywords: brand; investment; investment attraction; the region’s economy
Summary/Abstract: Influence of brand «Petrikivka» is analysed on the increase of investment attractivenessof region and state on the whole
Journal: European Journal of Management Issues
- Issue Year: 21/2013
- Issue No: 2
- Page Range: 32-35
- Page Count: 4
- Language: Ukrainian
