Analiza mogućnosti razvoja zdravstvenog turizma u Hrvatskom zagorju i Međimurju - potencijalni greenfield projekti
An analysis of development opportunities of health tourism in Hrvatsko zagorje and Međimurje – potential greenfield projects

Summary/Abstract: As an analysis of the data from the existing strategic and planning documents of Republic of Croatia and regional governments, this paper presents the first ever published systematization of potentials in health tourism of Hrvatsko zagorje as the region with the longest tradition and highly acknowledged quality in providing health services in the Croatian tourism, and of Međimurje, as a pioneer in this form of tourism with one of the greatest development perspectives in continental Croatia. By examining unexploited sites in the counties of Krapina- Zagorje, Međimurje and Varaždin, suitable for the construction of new facilities for health tourism purposes, and highlighting their strengths and perspectives, the author has developed a foundation to guide policy-development of tourism and health care system in this part of the Republic of Croatia positioning Hrvatsko zagorje and Međimurje as thermal-tourism brands dominant in the national and competitive in international trade frame.

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