COACHING AND PERSONAL DEVELOPMENT: THE CONSTRUCTION OF THE SELF IN A COMMUNITY OF PRACTICE IN BUCHAREST
COACHING AND PERSONAL DEVELOPMENT: THE CONSTRUCTION OF THE SELF IN A COMMUNITY OF PRACTICE IN BUCHAREST

Summary/Abstract: Coaching is a personal development practice where a coach attends coachees in achieving an objective. Coaching is promoted as a suitable solution for accomplishing a well-paid job, social mobility, a thriving business, as well as gaining a fulfilling relationship with a significant others or with oneself. It states that it can help alleviate new social impediments such as lack of communication skills, troubles finding the inner self or a positive attitude toward life. This article explores the intimate connection between coaching and the neoliberal settings, describing coaching as a community of practicing a new type of neoliberal self.

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