THE IMPACT OF MARKET-RELATED FACTORS ON THE CHOICE OF FOREIGN MARKET ENTRY MODE BY SERVICE FIRMS
THE IMPACT OF MARKET-RELATED FACTORS ON THE CHOICE OF FOREIGN MARKET ENTRY MODE BY SERVICE FIRMS
Author(s): Tadas Šarapovas, Maik Hüettinger, Domas RičkusSubject(s): Economy, Financial Markets
Published by: Vilniaus Universiteto Leidykla
Keywords: foreign market entry mode; market-related factors; market attractiveness; demand uncertainty; country risk; legal restrictions; cultural similarity between home and host market;
Summary/Abstract: The topic of internationalization has received an increased amount of attention due to globalization and growing amounts of international trade. One of the most important factors for the success of foreign market operations is the choice of the entry mode. This paper investigates the key determinants for the choice of foreign market entry mode. Specifically, the research examines the effects of market-related factors of the selected entry mode on service companies. This study contributes to the existing knowledge of internationalization of service companies by analyzing market-related factors often try modes. Moreover, it provides managerial implications that might be applied by companies and governmental agencies to promote investment and internationalization of local companies.
Journal: Organizations and Markets in Emerging Economies
- Issue Year: 7/2016
- Issue No: 13
- Page Range: 34-52
- Page Count: 19
- Language: English
