TOWARDS A GLOBAL CULTURE: AN ORGANIZATIONAL PROJECT
TOWARDS A GLOBAL CULTURE: AN ORGANIZATIONAL PROJECT

Summary/Abstract: In the last thirty years positive and negative connotations have been attributed to globalization and its related issues. While interpretations on the advantageous side envision the images of ‘one world,’ ‘one culture,’ and support the idea of international cooperation, the opposite reactions, however, signal the fears of developing and underdeveloped countries. To its supporters, globalization advocates ‘inter-culturality’, which is a cultural model patterned by the Western countries, mainly the Anglo-American ones. Yet, globalization poses a threat to the growing economies of developing countries as well as to their culture-based state ideologies since a suggested over-all cultural hegemony is high on the agendas of the promoters and supporters of globalization, who know that profit is related to, and even dependent on, the cultural construction of rationality, or in other words, the organizational project. The purpose of this study is to criticize the organizational theory of global culture, and its concomitant image of the ‘global village’ which is formed by the advance of transnational capital. Culture in the traditional sense marks a nation’s identity and survival. The ‘one-world’ image can mean a hegemonic ‘one-culture’ which is met with resistance in the discourses analysed in this study.

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