AN ANALYTICAL VIEW OF USING E-COMMUNICATION TOOLS IN PROMOTING OF SELECTED PILGRIM TOURISM SITES IN SLOVAK REPUBLIC
AN ANALYTICAL VIEW OF USING E-COMMUNICATION TOOLS IN PROMOTING OF SELECTED PILGRIM TOURISM SITES IN SLOVAK REPUBLIC

Summary/Abstract: Using promotional tools with an emphasis on e-communication instruments is an integral part of modern marketing strategy of companies, firms and organisations. An analysis of their use in the area of culture – aimed at cultural heritage monuments and pilgrimage sites - isalso topical taking into consideration all target groups. This article examines the use of e-communication tools with an emphasis on social networks when promoting selected cultural heritage monuments and pilgrimage sites according to a designed ecommunication model. The results of the analysis indicate a below average and insufficient use of econmunication tools, mainly social networks when promoting selected cultural heritage monuments and pilgrimage sites in the Prešov region in the east of the Slovak Republic.

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