ПРИЛОЖЕНИЕ НА ПРАВНО-СОЦИОЛОГИЧЕСКИТЕ ИЗСЛЕДВАНИЯ В ЗАЩИТА НА ПРАВАТА НА ПОТРЕБИТЕЛИТЕ
LEGAL-SOCIOLOGICAL ASPECTS OF CONSUMER PROTECTION

Summary/Abstract: The article is dealing with the legal-sociological aspects of Consumer protection and the relation between Consumer Protection legislation and legal consciousness of the consumers in the context of EU legal integration. Although trademarks can be the crown jewels of a company's assets, even the most talented marketing specialists and most promising corporate executives can share fundamental misunderstandings about the creation, protection, and enforcement of trademarks. This paper discusses and extends some of the recent work on competitive markets in which consumers systematically misunderstand either their own behavior, or contract or product features.

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