Koreai kulturális expanzió. Amikor a populáris kulturális termékek az irodalom sikerét készítik elő
Korean Cultural Expansion: When Popular Cultural Products Pave the Way for the Success of Literature
Author(s): Zoltán Szűts, Jin-Il YooSubject(s): Other Language Literature
Published by: Korunk Baráti Társaság
Keywords: South Korea; hallyu; Kdrama; television; pop music; elite culture; literature
Summary/Abstract: The triumph of Korean popular culture started with the export of television series – dramas – in the late 1990’s. It soon ignited the popularity of Korean cultural commodities – more dramas and then music – in early 2000, first in East-Asia and later in USA and Europe. This tidal wave of Korean popular culture has even got a name – hallyu. Heterogeneous in nature, this phenomenon supports the consumption and distribution of Korean elite culture, especially literature worldwide.
Journal: Korunk
- Issue Year: 2016
- Issue No: 10
- Page Range: 55-60
- Page Count: 6
- Language: Hungarian
