SLOVENSKO 2.0 – PARALELNÁ DISTRIBÚCIA
SLOVENSKO 2:0 – SIMULTANEOUS RELEASE
Author(s): Eva KrižkováSubject(s): Theatre, Dance, Performing Arts, Fine Arts / Performing Arts, Film / Cinema / Cinematography, Marketing / Advertising
Published by: Ústav divadelnej a filmovej vedy SAV
Keywords: Distribútor; day-and-date; producent; VOD; kiná; produkt; projekt; smallscale production; large scale production;
Summary/Abstract: The project of distribution of the Slovak omnibus film Slovensko 2.0 [Slovakia 2.0] is unique in many respects, the most important being that since the plans for a first official day-and-date release in Slovakia were made, the project has been intended as an experiment which was to set a benchmark on the Slovak film market – at least as it has been presented by the producers and distributors of the film. The project has also promoted leading Slovak film directors via virtual and viral marketing and thus aimed to create a brand of Slovak cinema. This case study intends not only to describe this experiment, but also to go beyond the official discourse about the project and reveal the complex network of stakeholders who have influenced the result of the project.
Journal: Slovenské divadlo
- Issue Year: 63/2015
- Issue No: 01
- Page Range: 27-39
- Page Count: 13
- Language: Slovak
