Jak a proč sociologizovat pohled na jazykovou kulturu
How and why to sociologize the approach to language cultivation

Summary/Abstract: The paper outlines the conceptualization of language cultivation from the perspective of so-called ontological “socialism”. In the first part, it briefly describes this conceptualization, concentrating on its central, most relevant aspects (concepts of intersubjectivity, common knowledge and normativity of language). In the second part, it deals with its selected implications for the subject field of language cultivation, in particular with regard to the phenomenon of language correctness. In the final, third part, the paper tentatively proposes the contours of a research program that would be useful to establish in light of these implications.

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