Tourism Destination Marketing: A Case Study of Puri Sea Beach in Odisha, India
Tourism Destination Marketing: A Case Study of Puri Sea Beach in Odisha, India

Summary/Abstract: The greatest attraction of Odisha is the Puri sea beach which is acclaimed to be one of the best seabeaches of the world. Puri is one of the most marvelous city of Odisha which lies in the seashore of Bay ofBengal. The Puri sea beach is dotted with wonderful temples, ponds, lakes, heritage palaces, culture, art andcrafts and many more.The magnificent and culturally enriched city has bountiful of natural as well as architectural beauty and wonders that always allures the tourists and travellers from all corners of the world. In lieu of many futureprospect and potentialities, the tourism of this place did not prosper to the larger extent. It can be rightly saidthat this particular destination is some how neglected by Odisha people and the panoramic beauty of this place is yet to be explored properly by domestic and international tourists.The purpose of this research was to discuss the present scenario of Puri sea beach including all tourismfacilities, expectations, and demand of the tourist’s concern edges. Moreover, the significance of destination marketing of Puri sea beach as a tourists’ destination and what kinds of marketing methods and strategy can beused to attract more tourists to Puri sea beach, was also discussed here.

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