Проблемы отбора тем в социальной рекламе: гендерный аспект
Selection teams problems in social advertising: gender aspect
Author(s): Е. А. MokeevaSubject(s): Gender Studies
Published by: Ивановский государственный университет
Keywords: social advertising; governmental advertising; social problems; the problems of abortions and simple reproduction of population; contraception; outdoor advertising
Summary/Abstract: The present article contains some results of our research conducted for the purpose of studying of principles of selection of problems in social advertising are presented. Concepts of the state and social advertising are isolated and concretized. Gender aspects of social ad-vertising on an example of a problem of abortions are considered
Journal: ЖЕНЩИНА В РОССИЙСКОМ ОБЩЕСТВЕ
- Issue Year: 2010
- Issue No: 2
- Page Range: 103-113
- Page Count: 10
- Language: Russian
