Present and future of marketing communication in border regions
Present and future of marketing communication in border regions
Technological and economic development and related social changes have significantly influenced and will influence marketing and marketing policies of companies, organizations and regions. Changes in the market environment have been causing changes i
Author(s): Vladimír VavrečkaSubject(s): Economy
Published by: Wydawnictwo Naukowe Akademii WSB
Journal: Forum Scientiae Oeconomia
- Issue Year: 4/2016
- Issue No: 4
- Page Range: 75-90
- Page Count: 16
- Language: English