Cистемы маркетинговых стратегий предприятий в условиях рыночной экономики.
System of marketing strategies of enterprises in the market economy.
Author(s): Saltanat Dyussegaliyeva Borangalievna, Gulnur Dauitova KuanyshbaevnaSubject(s): Economy, Financial Markets, Marketing / Advertising
Published by: Wydawnictwo Akademii Nauk Stosowanych WSGE im. A. De Gasperi w Józefowie
Keywords: Marketing strategy; the marketing mix; market; competitors; marketing; advertising;
Summary/Abstract: In this article the author examines the marketing strategy defines how to create a marketing system to attract and satisfy the target markets and achieve organizational goals. Decisions on important marketing strategy - product planning , marketing , promotion and price . Analyzed the characteristics of marketing strategy - as the formation of goals , achieving them, and solving problems of the manufacturer for each individual product , for each individual market for a certain period . Strategy formed the purpose of industrial and commercial activities in full accordance with the market situation and the possibilities of the enterprise.
Journal: Journal of Modern Science
- Issue Year: 21/2014
- Issue No: 2
- Page Range: 237-253
- Page Count: 17
- Language: Russian