System of marketing strategies of enterprises in the market economy. Cover Image

Cистемы маркетинговых стратегий предприятий в условиях рыночной экономики.
System of marketing strategies of enterprises in the market economy.

Author(s): Saltanat Dyussegaliyeva Borangalievna, Gulnur Dauitova Kuanyshbaevna
Subject(s): Economy, Financial Markets, Marketing / Advertising
Published by: Wydawnictwo Wyższej Szkoły Gospodarki Euroregionalnej im. Alcide De Gasperi w Józefowie
Keywords: Marketing strategy; the marketing mix; market; competitors; marketing; advertising;

Summary/Abstract: In this article the author examines the marketing strategy defines how to create a marketing system to attract and satisfy the target markets and achieve organizational goals. Decisions on important marketing strategy - product planning , marketing , promotion and price . Analyzed the characteristics of marketing strategy - as the formation of goals , achieving them, and solving problems of the manufacturer for each individual product , for each individual market for a certain period . Strategy formed the purpose of industrial and commercial activities in full accordance with the market situation and the possibilities of the enterprise.

  • Issue Year: 21/2014
  • Issue No: 2
  • Page Range: 237-253
  • Page Count: 17
  • Language: Russian