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Evaluation of Performance of Enterprise Development Strategy Implementation
Evaluation of Performance of Enterprise Development Strategy Implementation

Author(s): FURSOV Victor Alexandrovich, LAZAREVA Natalia Vyacheslavovna, Irina Vasilievna Solovieva, Fattakhova Alfiya Ruslanovna, Irina Yrevna Vaslavskaya
Subject(s): Social Sciences, Marketing / Advertising
Published by: ASERS Publishing
Keywords: strategy; strategic alternative; strategic plan; performance indicators; multidimensional comparative evaluation;

Summary/Abstract: Performance indicators of the enterprise strategy from a theoretical point of view and their application in the activities of economic entities were considered. The technique of multidimensional comparative performance evaluation of the enterprise strategy was founded; the more specific elements of the evaluation were suggested. The main advantage of the method is the ability to choose an adequate development strategy. The importance of the implementation of the efficient enterprise strategy at the macroeconomic level as a pledge of successful social and economic development of territories was presented.

  • Issue Year: VI/2015
  • Issue No: 11
  • Page Range: 79-87
  • Page Count: 8
  • Language: English