Realization of Breakthrough Positioning Strategy for Agritourist Objects
Realization of Breakthrough Positioning Strategy for Agritourist Objects
Author(s): PASHKUS Vadim Yu., PASHKUS Natalie A., Tatiana S. Krasnikova, PASHKUS Margaret V.Subject(s): Marketing / Advertising
Published by: ASERS Publishing
Keywords: agritourism, area marketing; tourist potential of region; key success factors of territory; strategic marketing.
Journal: Journal of Environmental Management and Tourism (JEMT)
- Issue Year: VII/2016
- Issue No: 03 (15)
- Page Range: 439-448
- Page Count: 9
- Language: English
- Content File-PDF
