Interaktivno planiranje - interpretativni sistemski pristup strategijskom menadžmentu
Interactive Planning – The Interpretive Systems Approach To Strategic Management

Summary/Abstract: Complexity and plurality of perceptions and interpretations of management problems that are important for organizations' survival and development are the key features of strategic management problems. Creative dealing with the holistically reconceptualized complex-pluralist contexts of strategic management implies a corresponding philosophical-theoretical framework of the interpretive paradigm and use of an appropriate systems methodology. As a specific expression of the soft systems approaches to management, interactive planning is based on the ideas that effective and efficient planning process in organizations should be participatory, continuous, and holistic, and the main phases of this process ought to be focused on designing a desirable future and finding the ways, means, and resources to achieve it. Pursuant to its own theoretical foundations and methodological development, interactive planning can – with the support of the scientific instrumentarium of critical systems thinking – creatively contribute to improving the strategic management process in enterprises.

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