Rethinking the Company’s Potential: A Real Way to Create Competitive Advantage
Rethinking the Company’s Potential: A Real Way to Create Competitive Advantage
Author(s): Argentina VeleaSubject(s): Economy, Marketing / Advertising
Published by: Asociația pentru Promovarea Spiritului Antreprenorial
Keywords: Competition; downstream competitors; upstream competitors; breakthrough; expenditures; brand marketing; financial rewards; features; analogous competitors
Summary/Abstract: Upstream and downstream competitors represent factors at play before and after the core product experience. There are also external factors at play during the experience. Parking is an upstream competitor: something that has the potential to prevent people from entering the experience in the first place. Other examples of addressing upstream competitors include drive-through coffee and websites that allow you to log in using existing credentials such as your Facebook account information. It is no need to setup yet another username and password you are likely to forget.
Journal: DEZBATERI SOCIAL ECONOMICE
- Issue Year: 4/2015
- Issue No: 1
- Page Range: 14-18
- Page Count: 5
- Language: English
