НОВЫЕ ТЕНДЕНЦИИ В ЭКОЛОГИЧЕСКОМ ПОТРЕБЛЕНИИ РОССИЯН ПОД ВЛИЯНИЕМ СПОРТИВНЫХ МЕГА-СОБЫТИЙ (НА ПРИМЕРЕ УНИВЕРСИАДЫ 2013 г., КАЗАНЬ)
NEW TRENDS IN GREEN CONSUMPTION IN RUSSIA AS CONSEQUENCES OF SPORT MEGA-EVENTS (A CASE STUDY OF THE 2013 SUMMER UNIVERSIADE IN KAZAN)
Author(s): P. ErmolaevaSubject(s): Social Sciences, Cultural history, Agriculture, Social development, Human Ecology, Sociology of Culture, Sociology of the arts, business, education, Economic development, Environmental interactions, Post-Communist Transformation, Sports Studies, Socio-Economic Research
Published by: Издатель Наталья Докучаева
Keywords: mega-events; green consumption; post-Soviet space; Universiade; green behavior; ecological attitudes;
Summary/Abstract: The article investigates the main trends in green consumption in Russia that were inspired by sport megaevents. The analysis is based on the case study of Universiade, which took place in the city of Kazan in 2013. The results of this empirical study confirm that the dwellers of Kazan have become more aware of green consumption and the green consumer practices have started to spread after the Universiade had been finished (for instance, waste sorting and ecologization of way of life and leisure). The author of the article links these trends to the increased availability of urban “green” infrastructure; the Year of Eco-culture that was held in Russia and promoted ecofriendly ideas; the local governments’ reorientation towards international environmental standards that have been maintained in other host-cities of international sport events; the popularization of post-materialistic values; globalization and increased population mobility; and growing value that is ascribed to health as symbolic capital.
Journal: Лабиринт. Журнал социально-гуманитарных исследований
- Issue Year: 2014
- Issue No: 2
- Page Range: 52-63
- Page Count: 12
- Language: Russian
