ОТ ИЗБЫТОЧНОГО ПОТРЕБЛЕНИЯ — К УСТОЙЧИВОМУ: ФЕНОМЕН ОНЛАЙН-ДАРООБМЕНА
FROM OVERCONSUMPTION TO SUSTAINABLE CONSUMPTION: ONLINE GIVEAWAY COMMUNITIES
Author(s): E.V. Polukhina, A. StrelnikovaSubject(s): Social Sciences, Economy, Theory of Communication, Social development, Sociology of Culture, Sociology of the arts, business, education, Economic development, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Издатель Наталья Докучаева
Keywords: giveaway; Internet community; consumption; informal economy; trust; redistribution of resources;
Summary/Abstract: The article focuses on the phenomenon of online giveaway communities. These are the Internet communities by means of which participants can share or exchange consumer goods (books, baby stuff, clothes, jewelry, dishes among other things) free of charge. The authors carry out a descriptive analysis (netnography) of several online giveaway communities in Russia investigating the practices and reasons for exchange as well as structure and consequences of this phenomenon in Russia.
Journal: Лабиринт. Журнал социально-гуманитарных исследований
- Issue Year: 2014
- Issue No: 2
- Page Range: 87-96
- Page Count: 10
- Language: Russian