В ПОГОНЕ ЗА БРЕНДАМИ, ИЛИ ВОЗРОЖДЕНИЕ «ПОТРЕБИТЕЛЬСКОГО САФАРИ» В СФЕРЕ СЕКОНД-ХЕНД ПОТРЕБЛЕНИЯ В СОВРЕМЕННОЙ УКРАИНЕ
CHASING THE BRANDS, OR REVIVAL OF “CONSUMER SAFARI” IN THE SECOND-HAND CONSUMPTION IN CONTEMPORARY UKRAINE
Author(s): T. BulakhSubject(s): Social development, Rural and urban sociology, Sociology of Culture, Sociology of the arts, business, education, Economic development, Ethnic Minorities Studies, Socio-Economic Research
Published by: Издатель Наталья Докучаева
Keywords: second-hand; consumption; social class; social status; Ukraine; postsocialism;
Summary/Abstract: The article outlines interpretations of second-hand consumption in contemporary Ukraine. Deriving from the data of ethnographic research, the author argues that for the middle-class citizens in Ukraine second-hand stores and markets have become an alternative way to obtain Western goods as these goods possess a special value in postsocialist context. Although the practice of second-hand consumption resembles a Soviet-style consumer quest, the meanings of second-hand consumption have changed. The practice of second hand consumption highlight challenges that Ukrainian middle-class consumers face in current socio-economic context.
Journal: Лабиринт. Журнал социально-гуманитарных исследований
- Issue Year: 2014
- Issue No: 2
- Page Range: 109-116
- Page Count: 8
- Language: Russian