Zmiany w kanale agencyjnym na rynku ubezpieczeniowym w Polsce
Changes in the Agency Channel on the Insurance Market in Poland

Summary/Abstract: The purpose of this article is to answer the question: what are the major changes in the agency channel on the Polish insurance market and the factors shaping it? The agency channel in Poland awaits a number of important changes that will influence its development. In legal terms, the most important change will be the new EU directive IDD (IMD2) and changes in Polish law that will be implemented under its influence. Among the socio-economic factors, insurance awareness and low confidence in the insurance sector, and to the agent itself are particulary important. New technologies but will require expenditures adaptive agents and agents will force the use of the new facilities available in contact with clients and insurance companies. A significant impact on the activities of insurance agents in Poland will also have the situation in the insurance industry in Poland and in the world, because the agent’s commission depends on the contribution paid by the customer. There are also anticipated the changes in terms of the agent skill profile.

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