ГОРОДА И РЕГИОНЫ РОССИИ КАК (ПОСТ)ИНДУСТРИАЛЬНЫЕ БРЕНДЫ
RUSSIAN CITIES AND REGIONS AS (POST) INDUSTRIAL BRANDS
Author(s): Mikhail Yur'yevich TimofeevSubject(s): Social Sciences, Architecture, Geography, Regional studies, Business Economy / Management, Regional Geography, Social development, Rural and urban sociology, Sociology of Culture, Sociology of the arts, business, education, Economic development, Socio-Economic Research
Published by: Издатель Наталья Докучаева
Keywords: brand; city; state; capital; birthplace; center; an industrial city; an industrial region;
Summary/Abstract: The article investigates the role and place of the industrial potential and heritage cities and regions of Russia with their branding and rebranding. The refinement of the concept of "brand" is given. The analysis of (post-) industrial resources in terms of a system approach is made. Industrial component of brand architecture is compared with other symbolic resources.
Journal: Лабиринт. Журнал социально-гуманитарных исследований
- Issue Year: 2013
- Issue No: 5
- Page Range: 29-41
- Page Count: 13
- Language: Russian